ShowbizUK.co.uk may from time to time publish content that has been commissioned, paid for or otherwise supported by a commercial partner. This content is known as sponsored content, and we are committed to making sure you can always tell the difference between independent editorial journalism and material that has been created in collaboration with a brand or advertiser. Sponsored content is never disguised as independent reporting, and it never influences our editorial integrity.
How We Label Sponsored Content
Every piece of sponsored content on ShowbizUK.co.uk carries a clear and prominent label, placed at the top of the article or page, so you know exactly what you are reading. The labels we use include:
- “Sponsored by [Brand]” – for content fully funded by an external brand
- “Advertisement feature” – for promotional material produced by or on behalf of an advertiser
- “Paid partnership with [Brand]” – for co-created content where the brand has contributed to the creative direction
- “In association with [Brand]” – for content supported by a brand but produced with editorial input
- “Promoted entertainment feature” – for feature-length articles that highlight a specific event, show or product
- “Promoted event listing” – for sponsored listings of performances, premieres or other entertainment events
Rules and Standards
All sponsored content is clearly labelled so that no reader is misled. Commercial partners are given no approval or veto power over our independent editorial reviews, unless the review itself is clearly labelled as sponsored. Sponsored material must never be disguised as independent editorial, and it must comply with the same fact-checking, source verification and legal standards that apply to all content on ShowbizUK.co.uk. Our editorial team retains the right to reject any sponsored material that does not meet our quality or ethical requirements.
How Sponsorship Differs from Affiliate Links and Independent Reviews
Sponsorship is not the same as affiliate linking. When you click an affiliate link on our site, we may earn a small commission at no extra cost to you, but the editorial content around that link remains independent. You can read our full disclosure on affiliate relationships on our Advertising & Affiliate Disclosure page. Independent reviews, meanwhile, are never paid for or influenced by brands, and our critics retain full editorial control. For more on how we approach reviews, see our Reviews Policy.
Editorial Independence
Our editorial team makes all final decisions about content, tone and conclusions, regardless of commercial partnerships. Sponsored content is produced under the same editorial standards as our independent journalism, but it is clearly separated and labelled. No advertiser or commercial partner can dictate the outcome of a review, a news story or an opinion piece. For full details on how we maintain editorial independence, please read our Editorial Policy and Ownership & Funding page.
Enquiries
If you are interested in exploring a sponsorship opportunity with ShowbizUK.co.uk, or if you have any questions about this policy, please contact our commercial partnerships team at sponsored@showbizuk.co.uk. You can also find more contact information on our Contact page.
Last updated: July 2025