
The 2024 Ford Transit Custom marks a generational shift for Ford’s best-selling medium-duty van. Available with diesel, plug-in hybrid, and full electric powertrains, the new lineup aims to serve a wide range of commercial buyers. Pricing, range, and payload vary significantly by body style and trim, making it essential to compare the options before buying.
Ford UK lists the entry-level diesel Transit Custom from £33,350 excluding VAT, while the E-Transit Custom starts at around £43,380 ex VAT. The electric version is the headline model, but diesel remains the budget-friendly entry point and the PHEV bridges the gap for operators not ready to go fully electric. European technical sheets quote up to 337 km WLTP for the electric van, depending on variant and configuration.
With multiple trims — Trend, Limited, Sport, and MS-RT — and two body lengths (L1H1 and L2H1), the 2024 Transit Custom family is designed to cover everything from urban deliveries to long-haul fleet work. This guide breaks down the key facts, prices, and specifications to help buyers make an informed choice.
What Is the Price of the Ford Transit Custom in 2024?
Diesel from £33,350 ex VAT; E-Transit Custom from £43,380 ex VAT. Higher trims and options push the figure toward £50,000.
Diesel (2.0L EcoBlue), Plug-in Hybrid (PHEV), and fully electric (E-Transit Custom).
Trend, Limited, Sport, MS-RT. Each offers distinct styling, equipment, and performance levels.
Up to 337 km WLTP (209-230 miles depending on market and spec).
Several key insights emerge from the available pricing data:
- The 2024 Ford Transit Custom represents a generational shift, with a new fully electric variant alongside the traditional diesel powertrain.
- The target electric range of up to 337 km (209-230 miles) addresses the primary barrier to EV adoption among commercial van users, though real-world range may vary based on load and conditions.
- The Sport, Limited, and MS-RT trims cater to distinct buyer segments: Sport for lifestyle, Limited for luxury-commercial balance, and MS-RT for rugged utility.
- Used market analysis shows strong supply with over 5,000 listings on Autotrader UK alone, though the 2024 model is currently new-only in many channels.
- Diesel Transit Customs are expected to be cheaper on the used market, while E-Transit Custom prices will likely remain higher because the model is newer and electric vans depreciate differently.
- Full pricing for all trim levels is only available through the configurator; no fixed list price page for every variant is published on the Ford UK site.
| Attribute | Value |
|---|---|
| Model Year | 2024 (All-New generation) |
| Powertrain Options | Diesel (EcoBlue) / Plug-in Hybrid / Electric (E-Transit) |
| Electric Range (target) | Up to 337 km WLTP (209-230 miles depending on market) |
| Seating Options | 5-seater, 6-seater (available in select trims) |
| Key Trims | Trend, Limited, Sport, MS-RT |
| Load Volume | Up to 6.8 m³ (varies by body style) |
| Payload (Electric) | 1,008 kg to 1,100 kg (source-dependent) |
| Charging (DC Fast) | 10-80% in about 39 minutes on 125 kW |
| Charging (AC) | Full charge on 11 kW AC in about 6.7 hours |
| Dimensions (L x W x H) | 5050 mm x 2275 mm x 1968 mm (CAR magazine) |
What Is the Electric Range of the All-New Ford Transit Custom?
The official E-Transit Custom range depends on motor output and trim level. Ford Europe technical material states up to 337 km WLTP overall. Review reporting on UK-spec variants notes a more practical published spread of about 275 km to 337 km, with lower-range versions applying to more powerful or sportier trims. CAR magazine quotes the official maximum as 209 miles WLTP. Ford UK’s own product page states up to 230 miles driving range. These figures reflect different market specifications, body styles, motor outputs, and test-cycle presentations rather than being contradictory.
The base 100 kW (136 hp) version achieves up to 337 km. The 160 kW (217 hp) version delivers about 308 km. The flagship MS-RT with 210 kW (286 hp) has the shortest quoted WLTP range at 275 km. Nicer trims and larger wheels can reduce range by around 325 km for mid-spec variants.
Is the Ford Transit Custom Available With a Diesel Engine?
Yes, the 2.0L EcoBlue diesel engine remains available alongside the electric and plug-in hybrid variants for the 2024 model year. Diesel is the cheapest entry point and suits long-distance, high-utilisation use cases where refuelling time matters. The diesel version also offers a higher payload in some configurations compared to the electric model.
What Are the Charging Times for the Electric Transit Custom?
Ford states that the E-Transit Custom can charge from 10% to 80% in about 39 minutes on a 125 kW DC rapid charger. A full charge using an 11 kW AC wall box takes approximately 6.7 hours. This makes overnight depot charging practical for most fleet operators, while DC fast charging enables longer journeys during the day.
What Are the Key Differences Between Ford Transit Custom Trims?
The 2024 Transit Custom lineup includes four main trims: Trend, Limited, Sport, and MS-RT. Each targets a different buyer profile, with distinct equipment levels, styling cues, and powertrain options.
What Is the Ford Transit Custom Sport Trim?
The Sport trim is a lifestyle-oriented variant with enhanced styling, sportier detailing, and a focus on visual appeal. It typically comes with larger wheels, unique bumpers, and interior upgrades. The Sport trim is available with both diesel and electric powertrains, and it appeals to owner-operators who want a van that looks as good as it works.
What Is the Ford Transit Custom Limited Trim?
Limited is the luxury-commercial balance in the range. It adds premium features such as leather upholstery, upgraded infotainment, additional driver assistance systems, and higher-quality interior materials. The Limited trim is suited to fleet managers and businesses that want a comfortable worksite vehicle without going to the extremes of the MS-RT.
What Does the Ford Transit Custom MS-RT Stand For?
MS-RT (M-Sport Rallye Tech) is the sportiest and most powerful electric Transit Custom variant. It is tied to the highest-output 210 kW (286 hp) powertrain and comes with a special sporty finish, enhanced suspension, and unique styling. The MS-RT has the shortest quoted WLTP range in the electric lineup at 275 km, reflecting the trade-off between performance and efficiency. It is aimed at buyers who want a rugged, high-performance van for heavy trades or off-road commercial applications.
Choose Sport or MS-RT if styling and power matter more than maximum range. Choose Limited if you want a better-equipped mainstream trim without going full sporty. Trend is the entry-level trim that keeps costs low while still offering the core Transit Custom capabilities.
How Much Cargo Can the New Ford Transit Custom Carry?
Load capacity varies by body style, drivetrain, and market specification. Ford UK lists 5.8 m³ of loadspace for an L2H1 configuration. Another review states the van comes in L1H1 and L2H1 body lengths, with a maximum carrying capacity of 6.8 m³. The differences reflect the two body lengths available.
What Is the Payload Capacity?
Published payload figures for the E-Transit Custom range from 1,008 kg down to 990 kg according to CAR magazine. A later review says Ford quotes payload of up to 1,100 kg. A fleet-focused source cites payload around 1,200 kg for certain SWB/LWB variants. These differences likely reflect body length, equipment level, and market-spec distinctions rather than a single universal figure.
What Are the Dimensions of the Ford Transit Custom?
CAR magazine provides the following dimensions for the E-Transit Custom: length 5050 mm, width 2275 mm, height 1968 mm. Ford UK’s van page shows the Transit Custom platform with a 5.8 m³ loadspace figure for the L2H1 configuration, which helps identify the larger body style. Overall length varies from about 4.9 m to 5.3 m depending on body style.
Payload figures should be treated as indicative rather than absolute. The electric version carries a weight penalty from the battery, so diesel variants typically offer higher payload capacity. Always check the specific configuration’s payload rating before purchasing.
How Has the Ford Transit Custom Evolved Over Time?
- 2012: First-generation Ford Transit Custom launched, replacing the classic Transit for the medium-duty segment.
- 2022: Ford announces the all-new 2024 Transit Custom with electric powertrain option.
- 2023: Pre-production prototypes shown; diesel models still available; MS-RT and Sport trims previewed.
- 2024: Official launch of the second-generation model; E-Transit Custom starts deliveries with target range of up to 337 km WLTP.
What Is Confirmed and What Remains Uncertain About the 2024 Transit Custom?
| Established Information | Information That Remains Unclear |
|---|---|
| The all-new Transit Custom is on sale as of 2024. | Exact real-world range of the E-Transit Custom under heavy load or cold weather is not yet independently verified. |
| The electric variant (E-Transit Custom) is available with a target range of up to 337 km WLTP (209-230 miles). | Delivery lead times for the electric model may vary by region (UK/EU availability). |
| Diesel engine options remain available alongside electric and PHEV. | Full pricing for all trim levels is only available through the configurator; no fixed list price page for every variant is published on the Ford UK site. |
| Sport, Limited, and MS-RT trims are available. | The exact real-world payload difference between diesel and electric variants under identical body configurations is not consistently reported. |
Why Is the Transit Custom a Critical Model for Ford?
The Transit Custom is Ford’s best-selling van in Europe, making the 2024 update a pivotal moment for the brand’s commercial vehicle lineup. The introduction of the E-Transit Custom is Ford’s direct response to the 2025 Zero Emission Vehicle (ZEV) mandates in the UK and EU, positioning it against the VW ID. Buzz Cargo and Stellantis electric vans. The MS-RT trim signals a new rugged sub-brand, likely aimed at heavy trades and off-road commercial applications, challenging the Toyota Proace and Mercedes V-Class in utility.
Ford positions the electric van as a cost-of-ownership play, with up to 337 km range and service intervals aimed at fleet users. The diesel variants remain the workhorses for long-distance operators, while the PHEV offers a transitional solution for those not ready to commit to full electrification. The breadth of the lineup — from budget diesel to high-performance MS-RT — reflects Ford’s strategy to capture every segment of the medium-duty van market.
The 2024 model also features enhanced connectivity, a completely redesigned interior, and updated driver assistance systems. These improvements aim to keep the Transit Custom competitive against newer rivals from Stellantis, Renault, and Volkswagen.
What Are the Official Sources Saying About the Transit Custom?
“The New Ford Transit Custom Van offers large load capacity & enhanced connectivity, provides zero emissions, and a target range of 236 miles.”
Ford UK official product page
“With 5,179 used Ford Transit Custom vans available on Autotrader…”
Autotrader UK (market volume signal)
“The Ford Transit Custom is designed to carry cargo – and lots of it.”
Ford UK PDF brochure
What Should Buyers Take Away From This Guide?
The 2024 Ford Transit Custom is a versatile family of vans that covers diesel, PHEV, and electric powertrains across four distinct trims. Choose diesel if you need the easiest long-distance refuelling and generally lower entry price. Choose electric if your routes are predictable and you want lower running costs and urban-fleet suitability. Choose Sport or MS-RT if styling and power matter more than maximum range. Choose Limited if you want a better-equipped mainstream trim. For a deeper comparison, read our full guide on the Ford Transit vs Transit Custom differences or compare the Ford Transit Custom to the VW Transporter.
Frequently Asked Questions
How much does a used Ford Transit Custom cost?
Prices vary widely based on age, mileage, and condition. A 3-5 year old model typically ranges from £12,000 to £25,000. Check Autotrader for current listings.
Is the Ford Transit Custom available as a 5-seater?
Yes, 5-seater configurations are available, typically in the base and Trend trims. The 6-seater option is usually found in the Limited or Sport trims.
What is the Ford Transit Custom MS-RT?
MS-RT is the sportiest electric Transit Custom variant with 210 kW (286 hp) output, enhanced suspension, unique styling, and a quoted WLTP range of 275 km.
Where can I find a Ford Transit Custom for sale near me?
Use Ford’s official dealer locator, or search on Autotrader UK with your postcode. Dealerships such as Chandlers Ford have significant inventory.
What are the dimensions of the Ford Transit Custom?
Overall length is 5050 mm, width is 2275 mm, and height is 1968 mm (CAR magazine). Load volume ranges from 5.8 m³ to 6.8 m³ depending on body style.
Is the Ford Transit Custom diesel still available?
Yes, the 2.0L EcoBlue diesel engine is still available alongside the new electric and plug-in hybrid variants for the 2024 model year.
What is the towing capacity of the Ford Transit Custom?
Towing capacity varies by powertrain and configuration. Diesel models typically offer higher towing limits than the electric variant. Check the specific spec sheet for your chosen configuration.
How long does the E-Transit Custom battery last?
Ford offers an 8-year or 100,000-mile warranty on the E-Transit Custom battery, depending on market and terms. Real-world battery degradation depends on usage and charging habits.
What is the difference between L1H1 and L2H1 body styles?
L1H1 is the shorter body length with lower roof height, while L2H1 is the longer body with higher roof. L2H1 offers up to 6.8 m³ load volume compared to 5.8 m³ for L1H1.
Does the Ford Transit Custom have a plug-in hybrid option?
Yes, a plug-in hybrid (PHEV) Transit Custom is available alongside the diesel and full electric variants. It serves as a middle ground for operators not ready to go fully electric.